Roey’s Paintbox officially opens on the Allentown ArtsWalk

Roey's Paintbox AllentownNovember 8, 2016  /  The official grand opening of Roey’s Paintbox, a new painting-party studio in Downtown Allentown, was held last Tuesday, and many well-wishers, budding artists and curious neighbors came to check out the new space and learn more about the studio’s offerings. Located at 21 N. Seventh Street (on the Allentown ArtsWalk), the business can accommodate up to 20 painters, and offers BYOB paint-and-sip nights and private parties where friends and family can gather to paint the same subject. There are also designated daytime open-studio hours from 11 a.m. to 2 p.m. Tuesday through Saturday.

The studio offers step-by-step instruction to complete a featured painting on a blank canvas, but as owner and artist Roey Ebert explained to The Morning Call recently, “Roey’s Paintbox is really a social club where painting takes place and customers leave as friends.” All the necessary items, such as brushes, smocks, cups and a bottle opener, are provided. Pre-drawn canvases are also available.

Ebert is an Allentown native who graduated from Allentown Central Catholic High School and taught language arts at Sacred Heart Elementary School. She is also the author and illustrator of four children’s books. “I’m so excited to be here, in this cozy space, because there’s so much going on downtown,” Ebert told The Morning Call. “I love that my customers can make a night of it by going out to dinner at Queen City BBQ, Centro or any of the other fantastic new restaurants.”

Ebert also stars in the educational art program “Roey’s Paintbox – Art is for Everyone,” which is produced locally by PBS 39 and airs nationally on PBS. She is excited about the new location, a 1786-square-foot space next to RE:find’s Gallery on the Walk and on the ArtsWalk with women’s clothing boutiques Sage and Aquarius and the restaurants Greenmouth Juice Bar & Cafe and the new Queen City BBQ.

Roey’s Paintbox employs eight artist-teachers, including Ebert.

To book a Paint & Sip Night or private party, call 610-216-0571 or visit the website. You can also learn more about Roey’s Paintbox by visiting its Facebook page, or by following them on Instagram or Twitter at @roeyspaintbox.

Roey’s Paintbox: A brief history

Roey's Paintbox AllentownRoey’s Paintbox began in 2012 as a painting-party business, teaching first-time painters the joy of creativity using a step-by-step method. The business continues to evolve and now offers team-building activities, meditative exercises using painting techniques and confidence-building activities for children and teens.  “Roey’s Paintbox – Art is for Everyone,” was born out of the business, as was the successful art set “Roey’s Paintbox – Art Party in a Box.” These art sets were chosen as the 2016 U.S. Open Championship Player Children’s Gift and also were Capital Blue Cross’ giveaway at the 2016 Lehigh Valley Women’s Summit and its 2016 Health Care Forum.

In addition to her business and television success, Ebert is the author and illustrator of four children’s books. She is a licensed fine artist at Abbey Road Fine Art, a division of Penny Lane, and her florals and children’s art are sold to prestigious home-furnishing retailers. Ebert does monthly painting sessions with the pediatric families at Lehigh Valley Children’s Hospital, and her artwork can be seen on the windows of various children’s areas throughout the hospital. Ebert is a self-taught artist who has turned her love for learning into a creative adventure. For her, however, her proudest accomplishments are her six children, who give her a host of imaginative ideas for all of her creative endeavors.

More about the grand opening of Roey’s Paintbox in the media: 



City Center Lehigh Valley is a major mixed-use development that is helping transform downtown Allentown, Pennsylvania, into one of America’s most vibrant urban communities and a regional center of excellence for business, culture and metropolitan living. With Allentown’s new arena, PPL Center, at its core, City Center includes more than 1 million square feet among three Class A office towers, the Renaissance Allentown Hotel, STRATA Flats and The Shops at City Center, upscale restaurant space and a coworking space called Velocity. City Center’s total investment in downtown Allentown is $400 million, with additional development of office, residential, retail and green space underway.

'Roey’s Paintbox officially opens on the Allentown ArtsWalk' has no comments

Be the first to comment this post!

Would you like to share your thoughts?

Your email address will not be published.

© 2017 City Center Investment Corp. • 645 W. Hamilton St. Suite 600, Allentown, PA 18101 • 610.625.5516