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LAND COLLECTIVE and City Center ask Downtown Allentown: “Help us design your park!”

August 2, 2016  / LAND COLLECTIVE and City Center Lehigh Valley will host an informal community event in Center Square, on the southwestern corner of Seventh and Hamilton streets, on Thursday, August 4, 2016. The goal is to solicit feedback to better inform design strategies, making sure that approaches to City Center’s public spaces support the community as a whole.

image005This session is an important component for the empathy-driven design firm, whose planning process emphasizes creative thinking as well as active listening to all citizens and stakeholders.

From The Morning Call:

Land Collective is a Philadelphia company that has built public parks all over the world, yet its designers are convinced the people of Allentown are better qualified to determine how the city’s next downtown park should look.

With that in mind, the company will be camped out from 11 a.m. to 6 p.m. Thursday at Seventh and Hamilton streets to brainstorm with anyone who has ideas about how to transform the lot at Seventh and Walnut into a multimillion-dollar 2-acre park to be called Center Green.

Land Collective will take the input it gets and include it in designing the park that will be under construction next spring.

“We want feedback on what people want and what they like about their favorite city,” Land Collective principal David Rubin said. “We take these ideas very seriously. All of the parks I design include ideas from the public.”

The engagement session will include:

  • Discussions about the community’s vision for Allentown (both the immediate and long-term)
  • “Dot-voting” for participants’ favorite park and streetscape programming
  • Comment boxes for detailed feedback
  • Sketches of proposed designs on display
  • Live music
  • Giveaways
  • A Vince’s Cheesesteaks food truck

LAND COLLECTIVE City Center Lehigh ValleyThe value of public space is one that is important to City Center Lehigh Valley, both in relation to completed building projects and interim conditions as projects are being brought to fruition. The framework plan will include long-term design recommendations for parks, streetscapes and plazas within City Center Lehigh Valley spaces, all with guidelines that can be implemented flexibly.
The focus of the study is the creation of Center Green, and the potential for it to be utilized by the community prior to the creation of the Five City Center Urban Innovation Campus. Other key areas of study include improvements to and the extension of the ArtsWalk and to other City Center-owned sites. The framework plan, with final recommendations and guidelines, will be complete in early September.


More about LAND COLLECTIVE’s community event in the news:



City Center Lehigh Valley is a major mixed-use development that is helping transform downtown Allentown, Pennsylvania, into one of America’s most vibrant urban communities and a regional center of excellence for business, culture and metropolitan living. With Allentown’s new arena, PPL Center, at its core, City Center includes more than 1 million square feet among three Class A office towers, the Renaissance Allentown Hotel, STRATA Flats and The Shops at City Center, upscale restaurant space and a coworking space called Velocity. City Center’s total investment in downtown Allentown is $400 million, with additional development of office, residential, retail and green space underway.

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